IEEE - Workshop on Security and Privacy in Digital Advertising
Views: 674
When : 2017-10-09
Where : NV, USA
Submission Deadline : 2017-07-07
Categories : Software Engineering & Security , Wireless Sensor Networks
IEEE - Workshop on Security and Privacy in Digital Advertising (SPA 2017)
October 9-11, 2017, NV, USA
Call for Papers:
The workshop on Security and Privacy in Digital Advertising (SPA) will take place during IEEE CNS 2017 in Las Vegas, NV USA, Oct 9-11, 2017.Digital advertising is one of the fastest-growing businesses of contemporary economy: a worldwide market which is already worth more than 200 billion dollars per year, and expected to almost double by 2020. In addition, the global spread of mobile devices, widespread adoption of pervasive IoT technologies, as well as broad diffusion of social media applications have been changing the original target of digital advertising, therefore reaching out to an unprecedented number of users almost anytime and anywhere. Given the multi-billion dollars nature of the advertising market and the lack of legislation against ad fraud in many countries, fraudsters have a strong economic incentive to perpetrate fraudulent activities and exploit vulnerabilities of online advertising systems.
Papers primarily based on (but not limited to) the following topics are welcome: (Topics include but not limited to)
- Display Advertising
- Sponsored Search
- Native Advertising
- Mobile Advertising (Web and in-App)
- Contextual Advertising
- Behavioral-targeted Advertising
- Location-targeted Advertising
- Marketplace and Economics of Computational Advertising
- Ad Clicks Attribution and Billing
- Ad Conversion Attribution and Billing
- Ad Network Traffic Analysis
- Ad Personalization
- Ad Blocking Technologies
- User Tracing and Profiling
- Social Network Advertising
- Social Media Advertising
- Cross-channel Advertising
- Data Mining for Internet Advertising
- Machine Learning for Computational Advertising
- Crowd-sourced Review Platforms
- Opinion Mining
- Psychological Advertising
- Real-time Bidding
- Statistical Game Theory for Computational Advertising
- IoT Advertising
- Advertising in Smart Cities
IMPORTANT DATES:
- Deadline for paper submission : July 7, 2017
- Notification of acceptance : August 11, 2017
- Camera-ready version due : August 18, 2017
- Workshop date : October 11, 2017
User Name : jerish
Posted 05-06-2017 on 16:30:49 AEDT