In this paper, we propose an emergency wake-up alert system (EWAS) for providing accurate and rapid emergency information. The proposed system can provide an emergency wake-up alert service without an additional frequency allotment by utilizing the guard band of the Advanced Television Systems Committee (ATSC) Terrestrial Digital Television (DTV) system. The design target of the proposed system is to match the indoor reception coverage of EWAS with the outdoor reception coverage of the ATSC DTV system. To achieve this, the proposed system should be about 35.65 dB more robust than the ATSC DTV system. The simulation results show that the proposed system offers an emergency wake-up alert service supporting a data rate of up to 23 bps.