Today’s audience has not only migrated online, but has settled into the society of platforms (van Dijck et al., 2018). Politics, marketing, journalism, public relations, also extremists and terrorists, are located there. Much has changed for human life, compared to decades ago. Communications between people have changed, as well as government communications with the public (Strömbäck, 2008). These changes give the citizen the convenience to engage with political actors and the media, but there are also politicians who compete online for their attention and credibility (Vaccari & Valeriani, 2021). There are also practitioners of public relations with their strategic messages, there is also religion and clergy, there are individuals who daily curate the personal branding. They are there for publicity, to have their voice heard, sometimes loud, sometimes positive and sometimes negative. There is medicine, science, music, identity, health, war, performance, intimate relationships, consumption, memory, and much more (Deacon & Stanyer, 2014). What is special is that everyone has the opportunity to address everyone in an audience of millions and billions.