July 6-8, 2016
Germany
The purpose of this workshop is to shed some light on how big data and business analytics tools are reshaping contemporary companies. The focus is on how companies should optimally deploy and exploit big data as part of their competitive strategies, as well as how the analytic methods, tools, and techniques are best utilized for supporting business operations. The workshop will be revolved on themes such as how big data are effectively leveraged in a range of contexts and industries (e.g. technology, retail, oil and gas, health care, telecommunications), and what critical factors drive successful diffusion. Papers that address topics on how information sources, technological infrastructure, human skills and knowledge, organizational/team structures, and management practices coalesce to achieve desired ends, are of increased interest. Furthermore, outcomes that demonstrate the organizational impact of big data and business analytics in terms of competitive performance, innovativeness, increased agility, and market capitalizing competence are encouraged. Emphasis will be placed on interdisciplinary papers that bridge the domains of organizational science, information systems strategic management, information science, marketing, and computer science. In addition, the workshop seeks to address the novel digital business strategies that emerge as part of these new technologies, and particularly the entrepreneurial wave and start-up business models that transpire.